I help established brands turn trust into sales.

The story

Going viral is easy to celebrate. Owning the relationship is what keeps a business standing.

In 2017, at one of the lowest points in my life, I started a Facebook page called I Need A WORD, built to inspire and encourage people. I didn't have a blueprint. The first videos went viral the night I launched. Within nine days the page had 100,000 followers, and within months it had millions.

The audience grew so quickly that it became a business almost immediately. Brands paid to reach it. Ministries, speakers and business owners hired me to help them get seen on social media, and to pull the clips from their content that would travel furthest.

Then, in 2023, the account was hacked, and nearly everything built on it was gone. What I still had was an email list of 50,000 people. Because I owned that list, I could keep earning, and I had time to rebuild.

That's when the lesson became unmistakable: you can have all the views in the world, but if you don't own the relationship, you can't build a business on it.

In 2024, after a weekend away from every screen to get clear on what was next, I quietly reached out to people in my network and offered one-on-one sessions to diagnose their businesses. The month I launched, I was booked solid for weeks. That work began with coaches and consultants, and grew into QR Consulting: strategy for established founders and brands whose visibility has outpaced their sales.