Notes on attention, offers and the systems between them.
Insights on audience growth, buyer behavior, and the strategy behind stronger sales.
The strategy behind a launch, cultural moment, campaign or influential brand.
Identity, desire, belonging, anticipation and buying decisions.
How technology changes creative production and how brands tell stories.
Turning visibility into customer relationships, offers and repeat revenue.
Why people participate, stay connected and return.
Why social media reach isn't converting.
What 2 million followers, the music streaming collapse, and Taylor Swift teach us about building a business that doesn’t live or die by the algorithm.
Read the post →One product. QR Field Notes
One person. One problem. One product.
How a focused offer and an organic TikTok strategy generated approximately $100,000 in gross sales over seven months.
Image: SIGMA via Wikimedia Commons, CC BY 3.0. Cropped from original.
Cultural Autopsy · 4 min read
Rihanna found more than an audience. She found a customer need.
What Fenty Beauty teaches founders about turning influence into a product people choose on its own merits.
Buyer Psychology · 4 min read
Is organic marketing dead, or is your message easy to ignore?
When content that used to convert stops working, the platform isn't always the problem. Sometimes the buyer changed and the message didn't.
Community & Experience · 4 min read
The livestream ends. Where does the fan relationship go?
A room full of viewers is attention at one moment. What happens to the people who wanted to stay?
AI & Storytelling · 4 min read
AI can create the campaign. Creative direction makes it a brand.
What I look for in AI creative: the concept, the execution, and the decisions that make an image belong to a particular brand.
AI & Storytelling · 4 min read
What if your brand had a show?
Episodic stories give people a reason to care about what happens next, and give your product a natural place in their world.
New posts in this category are on the way.
One revenue leak, broken down, in your inbox.
Each issue breaks down one reason sales stall, from a confusing offer to a missing next step or follow-up that never happens, and what to fix first. Written for established founders and brand owners who want sharper thinking on growth. Unsubscribe anytime.