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After Hours
After Hours
An ’80s-Inspired Soda Story
An intimate diner scene built around two characters, a nostalgic visual world, and a soda that belongs naturally within the moment.
01 The finished work
Sound on · 23 seconds
02
The concept
Explore how a product can become part of a story without interrupting it. The setting, wardrobe, lighting, and music establish the atmosphere, while the pink soda can provides a distinctive visual detail.
03
The strategic intention
Create an association between the product and a feeling: nostalgia, connection, and anticipation. The audience enters through the scene, with the product woven into the experience.
04
Creative approach
Warm lighting, a retro diner setting, coordinated styling, and recurring product placement bring the scene together.
05
Quonda’s role
- Original concept
- Fictional soda brand development
- Character development
- Creative direction
- Original song & lyrics developed with AI
- AI imagery
- Animation
- Editing