← Selected Work
Crowned
Crowned
An Independent Zara Campaign Concept
An independent, uncommissioned Zara campaign concept exploring Black identity through editorial fashion imagery.
An independent creative exploration. Not commissioned by or affiliated with Zara.
01 The finished work
Sound on · 57 seconds
02
The concept
A Black History Month-inspired fashion concept celebrating African American culture through fashion, design, and diverse Black representation. The imagery explores how an editorial campaign can make cultural identity central to its creative direction.
03
The strategic intention
Explore how a fashion campaign can create connection through the people and perspectives it places in view. Casting, styling, and composition work together to make representation part of the story.
04
Quonda’s role
- Campaign concept
- Creative direction
- AI model & imagery development
- Styling direction
- Animation
- Editing