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AI Fashion CreativeIndependent Concept

Fashion Nova
A Campaign Reimagined

An independent fashion campaign exploring how AI can translate a brand’s visual energy into styled imagery and motion, imagined for Fashion Nova.

An independent creative exploration. Not commissioned by or affiliated with Fashion Nova.

01 The finished work

Sound on · 83 seconds

02
The concept

An independent fashion campaign exploring how AI can translate a brand’s visual energy into styled imagery and motion. The project brings together outfit presentation, model development, and creative direction in a campaign imagined for Fashion Nova.

03
The strategic intention

Explore how AI-generated creative can reflect an existing brand’s personality while keeping the clothing central to the experience. The focus is on creating a cohesive fashion story through styling, attitude, and movement.

04
Quonda’s role
  • Campaign concept
  • Creative direction
  • AI model & imagery development
  • Styling direction
  • Animation
  • Editing