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Music & Visual IdentityIndependent Concept

Mina
Building an AI Artist

An original AI music artist brought to life through character, music, and her music video, DND (Do Not Disturb).

01 The finished work

Sound on · 67 seconds

02
The concept

An original AI music artist brought to life through character development, music, and a music video. The project explores how sound, appearance, and storytelling can give a fictional artist a recognizable identity.

03
The strategic intention

Build an artist’s world beyond a single song, connecting character, performance, and visual atmosphere into an experience an audience could connect with.

04
Quonda’s role
  • Artist concept & character development
  • Creative direction
  • AI-assisted music creation
  • AI imagery
  • Animation
  • Editing